We’re pleased to share that our founder, Amanda Cook, recently joined Phil Fraser on the Leeds Business Podcast - a show dedicated to highlighting the journeys, challenges, and wins of Leeds-based entrepreneurs.
In this wide-ranging conversation, Amanda reflects on the beginnings of Design Tonic following a failed MBO and a conversation over a pint, right through to the company’s expansion into the sports and entertainment sector with DT SPORTS.
From honest reflections to valuable lessons, the episode offers a real insight into what it takes to start, grow and lead a successful design and fit out business.
Listen now:
What You’ll Hear in the Episode
- The story behind the launch of Design Tonic
- How Amanda created a business plan and secured the first clients
- Navigating the uncertainty of the COVID-19 pandemic
- The state of the hospitality sector today and why service is everything
- Expanding into stadiums and live venues with DT SPORTS
- Overcoming the inevitable business challenges along the way
- How to build brand awareness in a competitive industry
- Supporting Smart Works Leeds and the importance of giving back
Alongside these business insights, Amanda also touches on why networking was critical to growth, the importance of community support, and the very real truth that cash flow is everything.
There’s also a lighter side - including a discussion about Leeds United and aliens, though not at the same time.
About the Host: Phil Fraser
Phil Fraser built and sold a successful SME business from his kitchen table. Today, he works with ambitious business owners as a Business Sounding Board - offering clarity, perspective and guidance as they navigate growth, decision-making and long-term success.
His podcast is an extension of that mission - an honest look at what it’s really like to run a business in Leeds, told through the experiences of those doing it.
Final Thoughts from Amanda
Amanda says: “I’d love it if you could give the episode a listen - and of course, I’d really welcome your thoughts or feedback. Huge thanks to Phil for such a great conversation and for making a complete podcast novice feel so welcome.”
